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There is always room for improvement in customer service and support. High-quality service from an organizational perspective may not meet the needs of a specific client and their unique issues. In such cases, focusing on service standards is more effective than prioritizing client loyalty. Customer service should function like an assembly line: precise, fast, efficient, and consistent. You can never predict if a customer will return tomorrow, if the company resolved their issues, or if they are satisfied with the service. This should not affect the quality of your service.

Such service models are commonly found in large companies where efforts are focused on automating processes, including customer support. Not long ago, this was their competitive advantage, but today, as consumer expectations for personalized service grow, it has become their weak point.

A common practice is the use of automated response systems. The pre-recorded voice may sound polite, but it does not motivate customers to wait 40 minutes for a live representative. Personalized attention to each customer is becoming the path to success and a way to outperform competitors.